
Brisbane 2028 Rebrand
Prompted by my professor, I created a branding package for the 2028 Olympics with Brisbane, Australia as the location.
The design harkens back to the Australian’s aboriginal heritage, incorporating dot patterns from their well-known paintings. These create fluid movements, inspiring the slogan: harmony in motion. The pictograms are inspired by figures from native paintings. The color palette echos the vivid Australian flora and fauna. Red conveys the excitement of the games while gold shows the prestige of being an olympian.